e-book The Art & Craft of Success: 10 Steps

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Some nerves are good. The adrenaline rush that makes you sweat also makes you more alert and ready to give your best performance.

10 great books for artists and makers launching a creative business | Creative Boom

The best way to overcome anxiety is to prepare, prepare, and prepare some more. Take the time to go over your notes several times. Once you have become comfortable with the material, practice—a lot. Videotape yourself, or get a friend to critique your performance. Before you begin to craft your message, consider who the message is intended for. Learn as much about your listeners as you can. This will help you determine your choice of words, level of information, organization pattern, and motivational statement.

Create the framework for your speech.

Write down the topic, general purpose, specific purpose, central idea, and main points. Keep the focus on the audience. Gauge their reactions, adjust your message, and stay flexible. Delivering a canned speech will guarantee that you lose the attention of or confuse even the most devoted listeners. You will establish better credibility if your personality shines through, and your audience will trust what you have to say if they can see you as a real person. Audiences generally like a personal touch in a speech. A story can provide that.

This is normally rooted in a lack of knowledge and understanding that business not only one of the most empowering skillsets to have, but it is actually just as sometimes if not more creative as making the art itself. Think of all the skills required to make art; inspiration, critical thinking, problem solving, strategy, collaboration, energy, etc. Those are pretty much the exact same criteria for any effective business.


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Take the time to educate yourself on the economics of the arts and entertainment industry from a macro to micro view. Elevate your awareness of the value system of those who make leading financial decisions within your specific field of the industry you subscribe to. Most everything you need to know can be found online for free, or at the small cost of treating someone you admire and further along than you to a latte at their favorite cafe' in order to pick their brain.

One of my favorite questions to ask people is, "What is your dream scenario?

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Just like in step 1, the answers to this can and should vary widely. But no matter what that happens to be for you, it is imperative that you are constantly evaluating and clarifying your own definition of "success" - one that will serve you and your vision best. It will be your guiding light and set you up to win throughout your journey, instead of ever contemplating failure.


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  • Personally, I think one of the very best, most specific, and clear definitions of success I have seen was coined by an incredible thinker and author, Kevin Kelly, in his blog, " True Fans". Maybe it will help spur your ideas along. The gist of 1, True Fans can be stated simply:. A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1, True Fans to make a living.

    To make this even more practical and real, let's run through this scenario: Imagine for a second how many people in the world right now Now, without being a professional researcher, analyst or mind reader, I can be certain you are imagining a very large number of people who you could potentially be connected to, whom span all across the globe. If this is true, do you believe you capable of earning 1, "true fans" of your own; those who would spend maybe dollars per year on supporting you and any of the products of your creativity?

    Let's hope you answered this with a resounding "YES", because with the first 2 steps in the clear, you most certainly can. Now of days, no matter what you do or are trying to accomplish, the new paradigm for scaling any idea or product is all about how well you or your brand is connecting with others, period. Remember, your first big goal is to achieve 1, true fans, whom could come from any platform online or offline. True engagement, reactions, and financial investment earned through building relationships is the ultimate measurement of growth from your fans and supporters.

    Here are just a few newer social tools that have caught my attention in this past year that I would recommend to any budding music artist or entrepreneur to be aware of, engaged with and be inspired by:. I love MeerKat for a lot of reasons.

    Mainly because I believe they are on the forefront of what the future of social media will be all about Think of it as an actual conversation you can have with thousands of people through live video. You can ask questions, give answers, learn something. You literally can experience any kind of moment, with anyone across the world.

    Again, this is the future folks. You basically can Invite your friends to join your music queue or hop into a friend's queue to listen together, wherever you are. This not only provides a different sort of listening experience for the user, but their grander mission is to generate new revenue streams for independent artists through brand partnerships.

    This is obviously exciting for music artists, but also for any brands who could benefit from aligning and collaborating with them. Your online store is what is going to allow you to sit at the dining table and become your own boss. They have all kinds designs and themes ready to have your store good to go on day one. Believe me too, the feeling you get when your website is up in all its glory is a special one indeed. Not that you should stop there. And having stores on different platforms gives you access to different kinds of people and customers.

    All we need now are the customers. You can connect with local social media players and use influencer marketing to get your name out there.

    Arts and crafts with young learners

    Some of them will ask for money, but others will just do it if they really like your product. Another route is to collect email addresses from those who buy your product and then start sending them newsletters. This is also a great way to keep connected with your audience. That could drive some of your customers away.

    But I warn you, it does involve you leaving the house a bit. Yup, there are places out there in the real world where business sell their crafts in person. Start by mentioning your product to your friends, family and neighbours. Take an assortment of your products, high and low value, and get talking to people. All that hard work you put in now feels like nostalgic memory of the past.

    Bask in the knowledge that you have turned your hobby and passion into a profitable business. The dream has become a reality. You are your own boss, and now you can reap the rewards of something you built with your own blood, sweat and tears. Because now, as the orders start rolling and the business grows, you need to make sure you keep on top of it.

    You can start with pen, paper and a spreadsheet at first. Especially if more people and products get involved.